Destination Bergslagen is the tourist organisation of the historic mining region of Sweden. The region has a rich industrial and cultural heritage, and in the post mining era new stories about Bergslagen are being formed and told. The industrial environments are filled with new people and activities. The old mine has become a chocolate factory, the iron ore dike a cycle path and the engine room an art gallery. Emphasizing this vibrant change has been the core of our long-standing partnership. Focusing on that energy, joining the changemakers and amplifying their brilliant ideas. This is Bergslagen.

We started out by reworking the visual identity and brand strategy in 2014, and have since then delivered film and photo art direction, print and digital campaigns, magazine redesigns, guide books from creative concept to final art, etc. Shown here is a selection of works from the years 2014–2022.

In collaboration with Frida Edlund, photography, film and editing and Lisa Gerhardsson, copy.