Since 2011, Konstdygnet has been an annual conference and a meeting place in the field of visual arts. The importance and quality of the conference and its programme had not been reflected in the design and communication. The commission was to design a brand new playful and courageous identity to match the level of the content and create engagement and curiosity to participate among the target groups.
The approach in the visual identity is playful and courageous. The objects between the hands in the illustration is an analogy to the connection and exchange happening when we meet and share experiences. Or just the creative glow in the sphere of making art.
Konstdygnet is a collaboration by the regions of Örebro, Uppsala, Västmanland and Sörmland, Sveriges konstföreningar (The National Association of Swedish Art Societies) and Konstfrämjandet (People's Movements for Art Promotion).